More businesses are going online and creating their own websites as a result of the increase of social distancing and the work-from-home economy. Today, the world’s website population is estimated to be around 1.5 billion.
One of the main reasons is that the entrance barrier is low, and there are simple ways to create a business website without any coding skills. With so many website builders to choose from, the procedure is now rather simple, and you don’t even need a web developer.
A dedicated website has numerous advantages over social media platforms such as Facebook and Instagram, allowing your company to present all of its brand features in the manner that you like.
It also allows you to maintain a continual flow of information to interested customers and influence their purchasing decisions.
With a business website, you can begin:
- Announcing news and updates.
- Offering discounts and promotions.
- Providing your address and contact information.
- Giving customers a way to contact you via a contact form.
- Showcasing the services that you offer.
- Displaying your products.
- Generating leads.
- And much more.
To assist you in getting started, I’ve written a complete tutorial to help you build a website in ten simple stages. This tutorial will show you how to create a website with Wix as well as other platforms like Squarespace, Weebly, and WordPress.
Everything from creating and setting up your website to posting it and getting your first consumers is covered in this comprehensive tutorial.
Let’s get this party started.
1. Plan Your New Website.
It’s simple: before you design your website, you must have a plan.
A good plan can assist you in designing the critical components of your website that you cannot afford to overlook.
At this point, you should start brainstorming and considering ideas such as:
- The pages and sections of your website that are essential (your sitemap).
- The main focus area of the website.
- The topics you want to cover
- Your design and color considerations.
- Headings and subheadings required.
- Header, footer, sub-pages, and sidebar design.
- Your home page images and messaging.
Drawing mind maps of the full website-building process is a terrific method to approach this plannin
The following are some measures that can assist you in achieving it:
- Make a rough outline of the pages you’d like to include on your website.
- Examine the websites of your colleagues and direct competitors in depth. If you want to launch a new ecommerce store, for example, you should look for terms in your niche and competing websites. Then examine their messaging, design, and pricing.
- Make a list of the keywords you want to target, the pages you’ll need, your target audience, and your unique value proposition in a spreadsheet.
- To increase organic traffic, conduct SEO research on important keywords and how to incorporate them into your website.
Remember that visitors are impatient and require a rapid understanding of your website’s purpose.
You don’t need every piece of information on your home page, for example. Visitors should be able to get the information they need fast with a great headline, subheadline, and call-to-action.
Also, don’t make the planning process too difficult Because websites can change and evolve over time.
It’s time to move on to the next step now that you know the pages you’ll need and the keywords you’ll be targeting.
2. Choose Your Domain Name and Logo.
Your website should have a name and a distinct brand identity. According to a Nielsen survey, there are over 500,000 brands in over 2000 product categories around the world.
It goes without saying that standing out from the crowd is difficult. Businesses must use unique brand components and value propositions to carve out a place in the minds of consumers.
To that purpose, a distinctive domain name and logo can be extremely beneficial. The good news is that many website builders can assist you in quickly incorporating brand features.
Take, for example, Wix. It handles your domain name as well as your logo requirements.
Except for the free plan, all Wix plans include a personal domain name. With the purchase of any premium plan, you will receive a free domain voucher.
Once you log in to your Wix account, you need to enter your credentials to opt for a domain name. Sometimes, the domain name that you desire may not be available. In that case, you’ll need to choose a different domain name.
Once you find an appropriate domain name, you’ll see a button that says ‘Get it.’ Click on it to start using your domain name right away. You can also use a third-party domain name that you already own from a company like GoDaddy.
Your customers will have more trust and confidence in you if you choose a customised domain name. It also aids in the establishment of your brand’s legitimacy.
For example, an email address that begins with [email protected] is significantly more reliable than one that begins with [email protected] or [email protected], because the latter two are not always verified.
The first quarter of 2020 alone saw 366.8 million domain name registrations globally, which speaks volumes about its importance.
When you register your domain name, make sure that it is:
- Easy to remember
Apart from this, Wix also designs business logos within minutes. A logo is a key brand element and essential brand differentiator in the marketplace.
You begin by answering a few questions about your goals and desires, business emphasis, and personal style. There are other concerns about your desired target audience, your industry, and the media you’ll employ to promote it.
Apart from that, there are factors to consider such as whether you want the logo to be translucent or opaque, as well as the size of the image.
Wix creates a custom logo for your business once you complete all of these questions. The logo development process is fully adjustable, allowing you to alter the colors, fonts, text, and size to meet your specific requirements.
Furthermore, any logo you create with Wix comes with complete commercial and legal rights to use.
The following are some of the features of the best logos:
Simplicity – It needs to be simple to comprehend and relate to.
Relevance – Your logo should be related to your company and the problem you’re trying to solve.
Memorable – The logo should make an impression on customers so that they can recognize it in a crowd.
Timelessness – The logo design’s efficacy should not deteriorate with time. McDonald’s, for example, has remained virtually constant over the years.
Versatility – Regardless of size or medium, the logo should command the same recognition and respect.
Next, businesses can start concentrating on the website’s layout and design.
3. Designing Your Website.
Your website is usually the first thing that potential buyers see. Buyers are turned off by bad design.
In fact, website design accounts for 75% of website credibility, and 88 percent of visitors will never visit a website again after a negative user experience. As a result, you can’t afford to skimp on the style and design of your website.
‘The first impression is the final impression,’ as they say.
A well-designed website, meanwhile, leaves a great impression on the mind of a potential buyer. Fortunately, there are numerous website tools available that allow you to create a professional-looking website without having to pay a web designer.
Here are some of the tips for your website’s layout and design:
Customizability is another important feature of today’s websites. It also allows you to set yourself apart from the competition and stand out from the crowd.
Visual appeal has become just as crucial as the delivery of relevant material on the internet throughout time. Within a 15-minute time constraint, 66% of individuals would rather see something lovely on the internet than something mundane. As a result, the website design should appeal to the senses while also providing essential information.
3. Fast Loading Time.
Slow loading times are one of the issues that websites today confront.
In fact, 53% of customers abandon a mobile page if it takes longer than 3 seconds to load. Every year, firms lose more than $2.5 billion as a result of this. That’s why, in order to keep leads and consumers, your website’s pages must load quickly.
PageSpeed Insights may be used to assess the flaws in a slow website and offer recommendations for how to speed it up.
4. Use Right Visuals.
To keep up with changing audience tastes, businesses must add visuals to their websites. Customers spend 88 percent more time on a site with videos, according to statistics. Clearly, using images to stimulate the customer’s interest is a terrific approach to do it.
It also aids in customer engagement, increasing the likelihood of conversion. This may have an influence on your revenue in the long run.
Here are some essential tips to look out for when selecting the design of your website:
-The website’s navigation is simple and easy to use.
-Redirect your visitors straight to your home page.
-To improve readability, use whitespace.
-Determine whether or not there are any broken links or other issues.
-Make it your own.
-Instead of using commercial photos, use your own.
4. Decide Which Pages You Need.
The next step is to determine which pages your website need. It’s critical to have a well-thought-out strategy and a clear understanding of what you want to accomplish with your company.
So, how can you know which pages you’ll need again and again?
Every company is distinct and has its own narrative to tell. Your company’s page requirements may differ from those of your competitors.
However, some pages are more vital than others and are therefore required.
1. The Homepage.
The homepage is usually the first thing a user sees when visiting your website.
According to studies, the average visitor stays on a website for 15 seconds. They only stay longer if they find something interesting; else, they go immediately away.
Follow these tips to create an engaging homepage:
- Mention who you are and what you do.
- Make sure the design is compelling.
- Direct your visitors to the necessary pages using a fluid navigation structure.
- The homepage should exude your brand identity.
Aside from that, your site should offer the most important details about your company, such as:
- Business name
- Company logo and other brand differentiators, for example, a jingle
- Brand character
All of these should ideally be accessible to visitors without the need to scroll down, boosting your chances of influencing them.
2. Service/Product Page.
Your product page is where you offer your goods or service to visitors and persuade them that you are superior to your competition. This is where you provide value to your visitors and encourage them to make a purchase.
You can follow these tips to create an excellent product page:
- Keep your product URLs clean and concise.
- Use high-quality imagery of products.
- Add real testimonials from satisfied customers. After all, 69% of consumers recommend a business to their peers after a pleasant experience.
- Incorporate succinct descriptions about product and service features.
- Highlight the brand promise to the consumer and what they can expect from your business.
- Make it mobile-friendly.
- Provide a secure checkout process.
- Add social sharing buttons.
Also, be outspoken about your product delivery, return policies, damaged products policy, and complimentary services.
3. The ‘About Us’ Page.
The ‘About Us’ page is where you talk about yourself. It’s also one of the essential pages of your website.
- How you started your business
- Your mission & vision
- Your core values
- The ideals you swear by
- The problems you want to solve
4. The Contact Section.
Businesses need to make it easy for their audience and clients to reach them.
6. How to Get Free Stock Photography.
Almost every webpage will necessitate the use of photographs. You’ll need them for the homepage, subpages, landing pages, icons, and influencers, among other things. As a result, you’ll require a large number of appealing pictures and other visuals.
Fortunately, there are a plethora of websites that provide a wealth of free stock photography. You can utilize both paid and free websites. To save money, new businesses frequently use free stock photography.
Use caution when using free stock photos and only those that are in the public domain. Otherwise, a copyright infringement lawsuit could be filed against your company.
Here are some of the significant free stock photography sites:
- Unsplash – It offers some of the best free photographs. The themes usually encompass happiness, love, flowers, and more.
- Pexels – This website has a wide range of pictures. The common themes include energy, films, sunglasses, relationships, leaves, weight loss, and more.
- Pixabay – It offers over 1.7 million photographs for free and explores themes like nature, religions, festivals, people, and relationships.
- Gratisography – This is a well-stocked website that offers free photographs covering topics like animals, nature, and the rural & urban divide.
- New Old Stock – It’s a unique website that offers a very distinct stock of free photographs sourced from public archives that aim to represent history. It focuses on themes, art, practices, lifestyle, and livelihood of people from the past, and has a vintage feel.
7. Website SEO.
One of the most significant aspects of website development is search engine optimization (SEO). All of the time and effort you put into your site could be for naught if you don’t generate enough visitors if you don’t use effective SEO. To improve your online presence, you need to be visible in search engines.
That is why your website requires proper SEO. According to studies, 75% of people never look past the first page of Google search results. If you’re not on the first page, you’re only catering to the remaining 25% of the audience.
Furthermore, because more than 90% of all online activity begins with a search engine, organic traffic is critical for every organization. As a result, you must ensure that your website appears on the first page.
That is, however, easier said than done.
The first page of search engines is frequently dominated by well-known websites with a big number of backlinks.
Try it out for yourself. Look up “SEO guide” in Google and see what comes up:
If you look at the Moz website, it has a domain authority of 93, and over 18,389 established links. It’s quite clear that Moz’s dominance is difficult to break when it comes to first-page ranking.
So how do you break into the first page?
1. Long-Tail Keywords.
It’s essential to understand how people search for things online. And according to statistics, over 70% of users search using long-tail keywords.
As you can see, using a more specific word when searching has its benefits. To begin with, the cost and risk are low, and the likelihood of conversion is high.
As a result, focusing on long-tail terms rather than striving to dominate the area for short keywords is a preferable strategy. Long-tail keywords are also less difficult to rank for.
This long-tail keyword strategy is also used by Amazon, which accounts for nearly 57 percent of its revenues. They’re effective because they’re more particular than short-tail keywords, which might often cause the search engine to become confused.
2. Local SEO and Market Research.
There are several local SEO tips that you should use if you’re a local business. Creating a Google My Business listing, obtaining Google reviews, and optimizing your content for local city searches are just a few examples. For example, “Best Pizza in Detroit, MI” or “CPA company Chicago, IL” could be target keywords on your page.
To find the right keywords for your organization, you’ll need to conduct market research. Various local SEO tools, such as Ubersuggest, Google Keyword PlannerTool, and others, can assist you in determining the most important keywords.
Finding long-tail keywords that match your clients’ search intent is very crucial. The keywords for a company that caters to the heavy metal industry, for example, will not be the same as those for a company that caters to the software industry. That is why you must be familiar with industry-specific terms.
3. On-page SEO.
There are several methods for implementing SEO on your website. It’s critical to understand which aspects of your website you can influence and alter in order to improve your search engine results.
On-page SEO is the process of optimizing the content of your webpages as well as your site’s general structure.
You’ll know the most crucial keyword after conducting market research. Using this term in the heading as well as the first paragraph is a good strategy. It’s also a good idea to include the term in your URL.
Including the keyword across your website will assist you in gaining the attention you seek. According to some experts, the keywords should be present in at least 0.5 percent to 2.5 percent of the site.
All of your site pages and sections should focus on having distinct descriptions and content. Otherwise, you’ll just confuse the search engine, which won’t be able to tell the difference between your material and that of others. This can have a negative impact on your SEO rankings.
Here is a list of some of the essential on-page SEO techniques:
- Publish high-quality content.
- Optimize URL slugs and metatags of your web pages.
- Proper formatting of headings and sub-headings.
- Make your web pages mobile-friendly.
- Internal & External link optimization.
- Optimizing images and other multimedia elements.
- Take care of page load speed.
4. Off-Page SEO.
Off-page SEO is a technique for improving your SEO by using content that isn’t on your website. Getting your website linked to high-authority pages with a lot of traffic, for example, can assist your website climb the SEO ranks.
Some of the other factors that can influence off-page SEO are:
- Social media and influencer marketing.
- Guest blogging.
- Brand mentions.
5. Mobile Optimization.
According to a 2019 survey, mobile devices account for over 48 percent of all internet browsing worldwide. Even Google launched a mobile-first index, realizing that mobile devices are becoming an increasingly essential platform for online activity. This stresses the significance of website mobile compatibility. As a result, mobile-optimized websites get a higher search engine rating.
Here are some of the mobile-first indexing best practices:
- Make it easy for Googlebot to access and render your content by using the same robot tags on the mobile site as well as the desktop site.
- Your mobile site should have the same content as your desktop site.
- Use correct URLs.
- Use high-quality images that are compatible with your mobile site.
- Verify both the desktop site and the mobile site in Search Console.
6. Technical SEO and Page Speed.
Since 2018, Google’s search engine algorithm has used page speed as a key ranking factor. As a result, make sure that your website loads quickly and efficiently.
You’ll also want to use Google Analytics on your own site to make sure you’re tracking everything correctly. Google Analytics and Google Search Console are simple to set up on almost any WordPress site, online store, website builder, or hosting plan.
Make sure you understand Google Analytics SEO keywords like sessions, bounce rate, and click-through-rate (CTR), among others.
7. Image Descriptions.
The Google search engine sees photos in a different way than humans do. While humans rely on visual cues, Google displays photos based on descriptions and keywords. Including relevant descriptions and keywords in your photographs aids Google in displaying them in image searches.
This can also assist you in directing traffic to your website, hence increasing its traction. Adding a description to each image is usually extremely simple with automated website builders.
8. Structural Integrity.
Bots are used by the majority of search engines to search every nook and corner of webpages.
Their goal is to comprehend the website’s fundamental format and structure. It aids these bots in forming an understanding of the website’s general hierarchy.
Naturally, well-structured websites will score highly in search results. Because a structured website improves KPIs like the number of pages visited, click-through rates (CTR), and average time spent on the site, it’s a win-win situation.
In this instance, you can use a website builder like Wix to help you out. Wix website templates automatically create an organized website for users. Its layouts have an easy-to-use menu that makes navigating webpages a breeze. The header tags are selected so that they can be formatted properly on their own. It appears ordered and hierarchical to any user visiting the website.
8. Create a Blog for Your Website.
One of the most important things that sends ranking signals is the content of your website. And, of course, search engines are strongly reliant on your content.
If you’re building a website for your small business, make sure to follow these three steps:
- Make sure that your content is unique.
- Update your content regularly.
- Offer relevant information through your content and provide some value to your target audience.
The more you write, the higher your chances of attracting visitors to your website will be. To leapfrog your competition and climb to the top of the SEO results, you’d have to publish a lot more than they do.
So, what is the ideal length for a blog post? All of the posts you write should be highly relevant and descriptive, and they should provide readers with value. That’s why a little blog won’t work for you the vast majority of the time. Your blog should be capable of confronting and resolving issues. And sometimes you have to be lengthy in order to accomplish this.
A study of the ideal duration of the most visible blogs came to the same conclusion.
Obviously, all the blogs on the 1st page of Google are over 2000 words.
But what should be the characteristics of a great blog apart from being around 2000 words?
The material should be actionable and guide potential leads and customers farther down the sales funnel, increasing conversions. You will not be able to survive in the long run unless you produce new clients.
Adding relevant CTA buttons is one of the ways to make your blogs actionable for your audience.
2. Use Images.
Images are processed 60,000 times faster than words by humans. Visual information accounts for 90% of all information sent to the human brain. That’s why it’s a good idea to include photos in your blogs to assist readers assimilate information faster and convert them into sales.
3. Write Step-by-step Guides.
Website visitors aren’t just looking for raw data or information. They can get it from any website they want. The majority of them prefer knowledge to be presented in a more practical manner. That’s why publishing blog posts about DIY activities or a detailed step-by-step tutorial is a great method to catch people’s interest.
As a result, an increasing number of companies are relying on content marketing to influence prospects and increase sales. Content marketing is certainly worth the effort when done right.
Small businesses should focus on content optimization, which can result in increased CTR, in addition to creating original content (Click-through rate). This also aids in the ranking of your website.
9. Publish Your Website.
Finally, you may make your website public by publishing it. Now your target audience may quickly reach your website by typing in the necessary keywords.
10. Set Up Your Email Accounts.
Every firm has its unique set of clients, and it’s important to keep in touch with them on a regular basis.
Email marketing is one of the simplest ways to communicate with your consumers.
Create a custom email and set up your professional email account as the first step in this route.
Here are a few reasons why you should use a customized email:
-It establishes customer trust.
-The personalized email appears to be professional.
-It improves the image of your company.
A professional email account clearly serves as a mark of authenticity, resulting in considerable brand development and client trust.
According to statistics, sending invoices using professional email accounts results in greater click-through and open rates than sending invoices via generic email addresses. This also translates to a bigger cash inflow, which is critical for any organization.
What Are Some Wix Alternatives?
Suitable For Personal Sites ($12/Month)
Every business can develop a stunning website with Squarespace’s all-in-one solution. It produces internet stores, portfolios, and professional stores. It’s ideal for constructing gorgeous websites because it comes with over 100 stunning pre-designed templates.
Squarespace is used by over 37,00,000 websites worldwide. The program provides a wealth of support in the form of webinars, forums, blogs, and how-to guides. It makes getting used to the interface a lot easier.
Some of its key features include:
- Customizable templates.
- Free Typekit & Google fonts.
- Custom CSS.
- Drag-and-drop management.
- CDN included for reduced load time.
- Image SEO.
- Image metadata importing.
- Gallery blocks and display effects.
- Audio collections.
- Third-party integrations with finance tools, marketing & sales tools, and shipping & inventory management tools.
- Dropbox file synchronization.
- Social media integration.
- Smart 3rd Party Service Support.
- Custom WYSIWYG Editor.
- Built-in SEO tools
- And much more.
- It focuses on DIY website building and offers a wide range of templates.
- It offers excellent 24*7 customer support via emails, email, and live support.
- Squarespace comes with data analytics tools to analyze your customers’ behavior.
- It offers extensive integrations with apps like Zapier, YouTube, Xero, Dropbox, and more.
- Can get a free domain name on some plans.
The pricing plans start from $12/month and range up to $40 per month when paid annually.
For Professional Websites ($25/Month).
Another well-known website creator is Weebly. It includes ecommerce capabilities and customisable website designs to help you expand your business. It started off as a simple drag-and-drop website builder, but over time it gained a number of useful features.
Every one of its paid plans For a year, we’ll provide you a free custom name and website hosting, saving you a lot of money. Furthermore, its user-friendly editor allows you to construct your website whatever you like without any technical knowledge.
- It offers an integrated ecommerce platform.
- It has highly responsive professional website themes.
- An in-built suite of SEO tools for maximum customer outreach.
- You can embed existing videos or embed your professional ones.
- It has an excellent free plan.
There are two categories of plans. For websites, the pricing starts from $25 per month.
World’s Most Popular CMS ($5/Month).
WordPress became the most popular content management system in the world after its release in 2003. It is responsible for almost 34% of the world’s top 10 million websites. Built-in Jetpack, SEO tools, analytics & reporting, and social sharing are just a few of the outstanding features available on WordPress.com.
WordPress.org, in addition to WordPress.com, needs you to obtain your own web hosting before you begin constructing your WordPress website. You can use your own domain name and hosting provider with WordPress.org, which is the most configurable choice.
- It’s highly flexible and scalable.
- It comes with over 50,000 plugin options.
- WordPress.com offers an intuitive editor that includes HTML and Markdown support.
- Easily drag-and-drop pictures or embed media on your website.
- Intuitive WordPress dashboard.
- Tons of WordPress themes to choose from.
- You can one-click install WordPress from many web hosts.
- Open-source web development framework.
- Choose any web hosting service.
- Can sell online with plugins like WooCommerce and BigCommerce for WordPress.
Pricing plans start from $5 per month for a basic blog and range up to $45 per month for a full ecommerce setup.
Every business now need a decent website, as purchasing choices are increasingly being made online. However, many businesses fail to take the simple steps necessary to create a high-quality website.
In fact, 38% of visitors abandon a website if the layout and design are unappealing. After a negative encounter, 88 percent of visitors will not return to a website. If a website takes longer than 2 seconds to load, many visitors will abandon it.
Fortunately, there are several excellent options for building a website, including Wix, Squarespace, Weebly, and WordPress.
And the steps are straightforward.
Remember to plan ahead of time, learn about SEO, get your domain and hosting set up, create your own website, and start drawing customers.
Are you ready to start a website today?