7 Best SEO Tools for Small Businesses

Learn which tools will help grow your business organically with SEO. This article lists some the best seo tools for small businesses.

Although SEO is one of the most vital digital marketing abilities, it is also one of the most difficult to learn.

You’ll need website traffic whether you’re starting a blog, an ecommerce store, or a SaaS business. You must also rank on Google for certain keywords in order to receive organic traffic.

Using the correct tools is crucial because just 10% of web pages on the internet receive organic Google traffic.

Whether you need to conduct keyword research, audit your website, conduct competition research, or simply want to see how well you rank on Google, you need to make sure you’re doing everything correctly.

In this post, I ranked and reviewed the best SEO tools like Ahrefs, SEMrush, and Moz so that you can raise your SEO game this year.

Let’s get to the list.

1. SEMrush.


SEMrush is a popular competitor analysis tool that allows users to assess their own content as well as that of their competitors. It offers detailed analytics and allows customers to find the best-performing pages, content, and keywords.

Many website owners and ecommerce entrepreneurs have benefited from SEMrush’s assistance in deciphering their competitors’ SEO techniques. As a result, it is one of the most widely used SEO tools among small and medium-sized businesses.

The SEO tool may assist with SEO, PPC, ad campaigns, backlinks, keyword research, SERP, and more.


  • Organic Research — This tool allows customers to check what keywords their competitors are using and compare domain changes.
  • Advertising Research – Analyzing the ad spending of competitors might help you execute stronger ad campaigns. Your ad campaigns can also be localized.
  • Product Listing Ads – SEMrush customers can see their competitors’ Product Listing Ads and product feeds.
  • Traffic Analytics– SEMrush provides precise information on a website’s online performance and traffic. It also aids in the comprehension of potential clients’ behavior and media consumption.


SEMrush offers three paid plans. The Pro plan is $99.95, the Guru plan is $199.95, and the Business plan is $399.95. There is also a quote-based Enterprise plan that you can customize according to the specific needs of the entrepreneurs.


  • Developing tactics for guest blogging
  • Examining the competitors’ strategies
  • Keeping track of a website’s previous and current rankings
  • Conducting technical SEO audits and assessing user satisfaction
  • Identifying good CPC advertising opportunities
  • To improve your content’s ranking, conduct extensive keyword research.


  • It could be a little confusing for newcomers.
  • More complex capabilities come with a heavy price tag.
  • Inaccurate information about adverts and backlinks has been discovered on several occasions.

2. Ahrefs.

One of my favorite SEO tools on the market is Ahrefs. It is not only the second-fastest web crawler (second only to Google), but it also boasts the nicest user interface of all the tools on this list.

Backlink audits, competitive analysis, URL rankings, keyword research, and more are all common uses. Ahrefs, like SEMrush, provides organic search reports to assess your competitors’ traffic.

The retrieved data is subsequently used for link building, keyword research, SEO methods, rank tracking, and content marketing by users.

Every day, I check Ahrefs for fresh backlinks, search positions for my keywords, and competitor information.

I really enjoy their keyword explorer tool, which shows keyword difficulty as well as related keywords that “also rank” for target phrases.

With all of these outstanding capabilities, Ahrefs is a very competitive SEO tool that is utilized by a large number of SEO professionals and entrepreneurs all over the world.


  • Amazing Keyword Tools – On a single research query, Ahrefs generates millions of keywords.
  • Ranking History – Any term used on any page of your website can have its ranking history viewed.
  • Content Explorer – The Ahrefs database, which comprises over 1 billion web pages, allows you to do a content search.
  • Outgoing Links Reporting – Ahrefs displays an outgoing links report in the site explorer. This allows you to keep track of the links in your guest articles.



You can test out the product by opting for the 7-day trial for $7. After that, you can upgrade to the subscription plans start from $99 and range up to $999.


  • Obtaining advice on how to boost your website’s exposure and ranking
  • Getting a comprehensive backlinks analysis report
  • Finding out how to rate a URL
  • Receiving a backlink data analysis from the past
  • Creating a content marketing plan


  • Lack of automated client-facing reports if you’re running a small business

3. Advanced Web Ranking.

Advanced Web Ranking is a fantastic SEO tool for teams that need to keep track of a lot of keywords. It’s perfect for agencies and in-house teams because of its ability to track keywords at a hyper-granular level (including SERP characteristics) and white-label reporting.

This application can also track 3,000 search engines across more than 170 countries, including Baidu, Yandex, Amazon, YouTube, and others. Advanced Web Ranking also does a thorough competitor study that includes market share, expected visits, and the discovery of new competitors.



  • It’s a long-standing tool that dates back to 2002.
  • On both desktop and mobile, provides hyper-specific local SEO results (country, city-level, or GPS coordinates).
  • More than 170 countries and 3.000 search engines (also offers support for SEs such as Baidu, Yandex or Amazon & Youtube)
  • You may white-label reports, export them as PDF or CSV files, create permalinks, and integrate them with Data Studio, among other things.
  • It can handle a big number of keywords (which is great for agencies and large in-house teams).
  • At no extra charge, the tool supports an unlimited number of users with various rights (admin, team member).



Advanced Web Ranking has four paid plans and all come with a 30-day free trial. Plans increase in price by providing more “units”, which allow you access to a higher volume of keywords to track.

  • Starter: $49 per month.
  • Pro: $99 per month.
  • Agency: $199 per month.
  • Enterprise: $499 per month.


  • -Conducting keyword research.
  • -Keeping track of a huge number of keywords.
  • -Determining precise keyword ranks at the local level
  • -Understanding SERP characteristics and competitor insights


  • -Because the rankings are collected in real-time, updates may take a long time if you’re following a large number of keywords.
  • -There isn’t a module for creating links.

4. Sitechecker.


  • Sitechecker.pro is a fantastic website checker that performs a thorough SEO study so that you can boost your rankings. Simply enter the URL of your website and click analyze. You may learn about your website’s traffic, backlinks, ranks, and more once Sitechecker scans it.


  • Website Change Monitoring – Their ongoing website scans analyze your site and report on modifications made and how they affect your SEO ratings.
  • On-Page SEO Audits — Sitechecker scans your webpages and identifies issues that need to be addressed.
  • -Website Traffic Check – You have unrestricted access to competition site traffic.
  • Daily Backlink Tracking – Be notified whenever any new links lead to your site (or any that vanish) so you may take action.
  • Rankings Check – View your keyword rankings (including local and mobile rankings).



Sitechecker has three different pricing plans, the first of which starts at $29 per month. Their $29/month Startup Plan allows you to check 5 websites, 5,000 URLs, 500 keywords, and 5,000 backlinks with their website checker. The number of websites, URLs, keywords, and backlinks you want to track determines the pricing plan you choose.


  • -People who require a website checker in order to conduct site audits.
  • -Competitor analysis.
  • -Tracking and monitoring of keyword positions.
  • -Tracking of new and lost backlinks.

5. Authority Labs.


Authority Labs is yet another extremely valuable SEO tool with a very user-friendly UI. You can easily set up several sites and optimize your SEO strategies using Authority Labs. It also aids in the acquisition of location-specific rank tracking, which allows you to laser focus your audience.

Users can also keep track of their competitors’ SEO initiatives and strategies in the industry.


  • Global Tracking – You can easily track different countries and cities both locally and globally.
  • Keyword Targeting – Using keyword research tools, you may effectively target keywords.
  • -Free Trial – Authority Labs also offers 30 days free trial.
  • -Daily Reporting — Get detailed reports with daily rank checks to help you understand where you are.



Authority Labs offers four different pricing plans. The Plus plans costs $49, and the Pro plan is $99. Other more advanced plans include Pro Plus at $225 and the Enterprise plan at $450. Apart from this, you also get a 30-day free trial; no credit card required.


  • -Keeping track of competing domains
  • -Keeping track of a product’s position on numerous websites
  • -Comparing mobile ranking to desktop results
  • -Offering in-depth analytical reports automated reports into the reporting process


  • -Sorts keywords in alphabetic order, and there is no option to change this filter setting

6. Serpstat.



Serpstat is a one-stop shop when it comes to SEO and digital marketing solutions. It can help you with everything from boosting your SEO to managing your ad and content marketing strategies.

Keyword research, competition research, PPC analysis, and other tasks are all handled by the Serpstat program. To eliminate complication, the dashboard is smooth and simple to use. It also aids website owners in keeping thorough track of their competitors’ backlinks.


  • -Website Analysis – Serpstat runs an analysis by monitoring the domain and URL of the website. The analysis includes in-depth SEO and PPC research.
  • -Keyword Research – Keyword research includes cluster research, search suggestions, search volume, content marketing, and SERP analysis.
  • -Backlink Analysis – Collects full backlinks data spanning over the last two years and at the same time keeps track of your competitors’ backlink strategies.
  • -Site Audit – Cleans up your website, HTML, page speed, and never lets you miss any potential error.



Serpstat has four pricing options, including monthly and annual subscriptions. The Lite plan is $69 per month, $149 for the Standard plan, $299 for the Advanced plan, and $499 for the Enterprise plan. A 30-day free trial is also included.


  • -Searching for keyword variations and gathering data from around the world
  • -Examining the usefulness of several websites
  • -Tracking the results of a universal search
  • -Identifying your competitors’ advertising methods and budgets


  • -Site auditing is a bit slow for heavy websites
  • -Shows inaccurate keywords occasionally

7. Long Tail Pro.

Long Tail Pro is a keyword research tool that allows you to look for keywords that are less competitive. Whatever your niche, these keywords can help you get high-converting web visitors.

It provides good keyword recommendations in bulk, as well as a competitiveness score for each keyword. This SEO tool is ideal for beginners and small businesses.


  • Create Multiple Projects– keep all of your campaigns for different sites in order.
  • Import and Export — Export the best keywords to Excel and import them into the Long-Tail Pro dashboard quickly.

Here’s how the Long Tail Pro works:




Long Tail Pro offers three different pricing plans along with 10 days of the money-back guarantee. The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25.


  • -Finding competitive keywords
  • -Generating long-tail keywords


  • -Limited manual keywords
  • -Limited seed keywords
  • -Does not help in analyzing backlinks

What Are SEO Tools?

Search engine optimization software that helps website owners boost their presence on Google is referred to as SEO tools. SEO tools are most commonly used to assist website owners with keyword research, link building, on-page SEO, keyword rank tracking, technical SEO, and other tasks.

Software as a service (SaaS) programs that may be used online for a monthly subscription are the most common. With Google’s ever-changing algorithm, having a few different SEO tools in your arsenal is essential, as they are utilized for different purposes.

You may use Ahrefs for keyword research, SurferSEO for semantic keywords and on-page SEO, and SEMrush for technical SEO analysis if you’re just getting started with a new website.

SEO Tools FAQ.

How long does SEO take?

The results of your SEO efforts usually take 3-6 months to appear. If you’ve just started a blog and your website is fresh new, it will take longer to be indexed than a well-known, high-DA site. 

Once I have a higher DA, I can develop a new page, index it, and have it appear in Google’s first two pages within a day. Overall, to enhance your search rankings, approach each blog post as a long-term investment and update it on a regular basis.

What is the best free SEO tool?

There are a lot of free SEO tools out there, but they don’t have as many helpful features as paid alternatives. However, if you want to monitor your SEO and do keyword research for free, you can try one of these tools:
1. Ahrefs Keyword Generator.
2. Moz Link Explorer.
3. Google Trends.
4. Google Analytics.
5. Google Search Console.
6. Keyword Hero.
7. Screaming Frog.

Can I do SEO on my own?

Yes, you can manage your own SEO if you are well versed in SEO strategies. I do all of my own SEO for this blog.
The following are the methods of performing your own SEO:
1. To increase your SEO skills, read SEO blogs and take classes.
2. Be aware of your intended audience.
3. Conduct keyword research to come up with relevant topics to write about.
4. Keep SEO in mind when writing your websites and blog entries.
5. Use backlinks from guest posts and link building initiatives to increase your Domain Authority (DA).
6. Learn how to track your traffic with Google Analytics.

What amount should I spend on SEO?

If you want to hire someone to help you with SEO, an SEO specialist might cost anything from $75 to $150 per hour ($750 to $1500 per month). For sophisticated work for major websites, high-end digital marketing services may charge up to $20,000 per month. SEO tools are also available for free or for a monthly fee of roughly $99 per month. Calculating your return on investment (ROI) based on your website and niche is the first step in determining how much to spend on SEO.

How difficult is SEO?

SEO is challenging since it necessitates knowledge from a variety of fields, and search engines’ algorithms are always changing and updating. To be effective in SEO, you must use link building to increase the Domain Authority (DA) of your website. You must also know how to generate SEO-friendly content and be a specialist in keyword research, writing, content marketing, WordPress, and other areas.


Using the top SEO tools can quickly improve your keyword research and search engine rankings.

Before making a final decision on a tool, make sure to look into the specific features you require (as well as the cost).

SEO tools are absolutely required to compete on search engines, whether you’re a blogger, a SaaS company, or a small business.

The majority of these products offer a free trial period, allowing you to try them out before making a final decision.